Your Logo is the first impression of your brand to your customers, it serves as a building block in creating a successful brand. A logo is much more than just presenting the brand name in an attractive font. An effective logo design is equally important for large and small business, irrespective of size and nature of the business.

When a potential customer visits your website or see's any print advertments, your Logo is the first thing they see, and it creates an impression about your business. Your Logo design should be unique and impressive, so that viewers can memorize it, and start associating your brand with your Logo. Famous brands do not need to use their company name every time, they usually just use their logo, as customers are familiar with it. Logo's should contain images that reflect your brand, and have the tendency to persuade customers to opt for your brand.